Tuesday, 7 July 2009
Blyk mobile network
We've been watching with interest the development of the Blyk mobile network for some time now. For people not familiar with Blyk they are a virtual mobile network provider aimed at 16 to 24 year olds who offer free credit in exchange for accepting advertising.
The idea of it sounds great and although they only claim to have 200,000 subscribers the targeting to those people can be very precise. However, reading through NMA this morning I came across an article about Blyk no longer running as an independent network and instead partnering with Orange, who it already rents it's network space from.
As the network has failed to attract sufficient revenue from advertising it could mean that the only viable way to continue to operate is as a partnership model only. It remains to be seen if Blyk is able to retain it's name following the deal though!
Read the full article here: Blyk in talks with Orange over first partnership deal