#newtwitter video on YouTube

Interesting overview of the new Twitter layout, if you haven't been moved across yet then this gives you an insight into what's to come. What will happen to TwitPic now?!

Clearing, Spotify and sponsored tweets

So, we are just coming out of the Clearing period at the University and it's time to start looking back at how everything went, what went well and what didn't! So, two new lines of advertising that we have been trialling this year are Spotify advertising and Sponsored Tweets.

Spotify was a last minute booking for the University and has performed extremely well. You can run a very targeted campaign with us focusing on Herts, Beds and Bucks listeners aged between 18 and 24. Due to the way Spotify works you can buy 'listens' on a CPM basis and at a very competitive rate as well, this can also include banner advertising to run alongside the advert. We recorded a 30 second advert in-house and booked in for a week. The response has been great, we had hundreds of click throughs on the banner advert and a handful of mentions on Twitter from people who had heard it. A success all round and we now have anither advert running for our Part Time campaign!

The other new line of advertising was Sponsored Tweets. Again, a great success with hundreds of click throughs on the link we provided to them and with a number of re-tweets as well. These start from $0.20 US per posting all the way up to thousands of dollars for a single tweet from the likes of Kim Kardashian! I purchased 50 tweets for the Clearing campaign and an additional 20 for the Part Time campaign and the whole lot came in for under $100 US. Very cost effective and good for raising Buzz about campaigns.

So, two new avenues for advertising campaigns in the future with both of them being very quick to turn around so ideal for late advertising!

A surprise win for Twitter!

So, a quick update to the washing machine story... @gebu, who looks to be part of the french marketing arm of Hotpoint/Indesit, posted the instructions and manual on how to reset the machine within 3 hours, via Twitter! Brilliant!

The UK email service got back to me the following day... with the wrong information.

We've joined the crowd... we're on Twitter

So, i've finally created a Twitter account for us to keep track of snippets of info we find interesting! The feed is streamed onto the blog (below right) but you can also follow us to kepp up-to-date!

uobmarketing twitter feed

Internet world 2010

I'll be visiting internet world 2010 tomorrow and be adding anything that might be of interest! Also, I'll be adding posts to the new Twitter feed from my mobile device for the first time so apologies for any typo's!

You can check out the Twitter feed in the menu on the left or follow me @uobmarketing

Twitter advertising is here!

As mentioned back in July 2009 Twitter has finally conceded to having advertising on the Twitter platform. Now, this isn't a huge surprise, Twitter is still the buzz word of the moment and they will no doubt be able to pull in a vast amount f money through the sale of "Promoted Tweets".

But will they damage their model by allowing paid for tweets to appear within listings? Co-founder Biz Stone said they would not be traditional adverts but must be Tweets that "resonate with users" and be a part of the conversation. This sounds like a soft approach to rolling out some revenue generating idea but how long will it be before the idea of more traditional advertising kicks in?

Facebook managed to roll out PPC adverts with limited impact on the user experience so it's not out of the question for Twitter as well.

Read the full story on the BBC website.