Wednesday 30 September 2009
The possible advantages to having more than one service provider is that the tariff costs should start to come down! No idea yet as to what packages Orange will offer but I think it's a given that they'll match and probably beat the O2 offerings from the start.
They're currently asking for people to 'register their interest' so if you fancy a shiny Apple iPhone 3GS with an Orange sheen, head over to their site: Orange Mobile
UPDATE: Hot on the tail of the Orange announcement is the news that Vodafone will also be offering the iPhone 3GS, visit the store to register your interest!
Friday 25 September 2009
Are you looking for ways to push content to your audience? Well, our friends over in Learning Resources have come up with an idea of one minute videos.
A quick and easy way to present a lot of information in bite sized chunks. They have a series of these planned and we'll be adding them to a playlist on our YouTube channel so if they look of interest make sure you subscribe!
It turns URL's such as this: http://www.beds.ac.uk/courses/bysubject/artdes/ba-intarc
Into Twitter friendly URL's like this: http://bit.ly/ytTuy
Ideal if you're short on characters in a Twitter post or SMS message!
Wednesday 16 September 2009
The issue of who's brand should remain when two large organisations merge can have a huge knock-on effect to the customer. Those with a loyalty to one brand may feel so disheartened by the loss of their beloved companies name that they leave all together. The management of the process and softening the blow can be crucial in ensuring that the joining of the companies keeps a significant enough proportion of the customer base to warrant the merge in the first place!
Fallon currently handle the advertising for Orange with Saatchi & Saatchi looking after T-Mobile so another battle will be on the cards for who takes over that account!
Wednesday 9 September 2009
Thursday 3 September 2009
This may be down to a small, more targeted marketing campaign this year or it could be due to the increased number of Universities that potential students are looking to apply to. Unfortunately though, a large part of the increase is probably down to the media frenzy that has surrounded Clearing this year. Stories such as 'Student place scramble continues' on the BBC and 'Mad scramble for limited university places after record A-level year' on the Times Online have helped to increase a sense of panic with A-Level students.
Yes, the media have taken the opportunity to build up the story to a maddening level, it is silly season after all, but the sad reality is that available places have been capped this year and that means that some people will miss out on a place at University. If the Government want a population of well educated and skilled individuals they need to ensure that those students who have the relevant qualifications and the interest to go to University are able to secure a place!