We're big fans of Mozilla's Firefox browser and we have 22% of our site visitors using the browser. So, we're all looking forward to the release of Firefox for mobile and the interesting features that will be available! The one we're looking forward to is the ability to share your Firefox preferences, history, and bookmarks between your desktop and mobile. Creating a seamless browsing experience will allow users to continue their browsing on the commute home from where they left off at work. There's also a rather nifty way of displaying tabs which you can see in the video below.
We've seen a rise in the use of mobile browsers to access our websites, the most notable being the iPhone's Safari browser and Opera Mini, to the point of having 1.42% of all our visitors on a mobile device. Not a huge amount but up considerably on last year and we're expecting it to continue to rise as mobile browsers and browsing speeds improve.
The Firefox mobile browser will initially be available for Nokia's N900 but other handsets are expected to follow shortly. Check out the highlight video below or visit the site for a Beta version if you're lucky enough to have a Nokia N900.
A blog written by Kris Collins, father of twins and general technology fan! This blog will cover all aspects of project management, digital marketing and current online developments that I find interesting...
Thursday, 24 December 2009
Monday, 21 December 2009
Google Analytics URL Builder...

So, to help with adding in a new campaign Google have supplied this handy URL builder. Simply enter an overall campaign name, such as 'Winter Recruitment', a campaign source and medium and click Generate URL. The resulting URL can be used for web banners or email newsletter links and if you are putting it in print, we usually generate a shortcut URL and point it to the campaign tracking address.
You can see the results (in the image above) from a small MSc Computer Animation mailing sent out via a 3rd party with a text link and banner button included, both pointing to the same landing page. Obviously the banner brings in some traffic than the text and wil be fed back into the decision making process for future use of that company's mailing list!
Useful functionality that helps to organise the masses of data we have to deal with!
Thursday, 10 December 2009
Telephone response monitoring... more stats!

As of Tuesday the numbers have been changed on the site to reflect the new 0844 numbers and the final change over will be happening tomorrow with the course listing numbers being changed. So far, the reporting looks good with an indication of what network people are on, how long the call lasts and how long it takes to be answered! Clever stuff but the part we're most interested in is the geographic location which will help to feed into the comms planning for our local campaigns.
The wonders of modern technology, plus, it's very low cost to continue with so we can look at adding unique numbers to campaigns well!
UPDATE: Just to address a comment that was left about the use of 0844 numbers and call charges. All 0844 numbers can charge different rates per minute dependant on the following three digits (BT Info here). The numbers we are using cost 4.9p per minute from a landline and are included in BT minute allowances. Also, they are now included in mobile contract minutes with O2 and we are expecting the other mobile providers to follow suit with that inclusion.
Friday, 4 December 2009
Demand Five lands on YouTube...
Following on from the posting on the 24th November this year, as predicted Five have now launched their on demand service on YouTube. Check out the channel if you want to catch up on The Gadget Show, Home & Away and many more...
Demand Five on YouTube
Demand Five on YouTube
Tuesday, 1 December 2009
Silver CIPR PRide award for in.beds.ac.uk

At the same awards ceremony the University publication 'Life' won a Gold award for 'Best Magazine'. Congratulations to all of the team involved!
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