After a rather speedy taxi ride to the Oxford Belfry on Friday night the UoB digital team attended the CIPR PRide Awards (yes, the uppercase R is on purpose)! The evening was fantastic and we walked away with a Silver Award for 'Best use of Social Media'. A fantastic endorsement of the work that the digital team have put in over the last 12 months and hopefully enough of a reward to spur us all on to win again next year!
Congratulations to the team, we'll now need to find more space on the wall alongside our other awards!
Monday, 28 November 2011
Wednesday, 23 November 2011
But, the option we didn't initially think about was far closer to home! We know from our analytics that the externally facing website receives traffic from our internal audience, current students, staff, etc. So why not target banners for them! AdManager allows us to target on IP address or domain name, so our first trial is to put up a banner, targeted at our internal domain, that points students to their Gmail account.
It's simple to put in place and will allow us to highlight events, services and information to our current students without it interfering with our marketing message to prospective students. A win win situation for all and incredibly easy to implement!
Thursday, 17 November 2011
Tuesday, 15 November 2011
We've made a number of changes to our new homepage:
- More social! Twitter, YouTube & Share/Like buttons are now on the homepage
- Scrolling news articles
- Four new buttons (Google DFP powered)
- Easier navigation to courses
We have always been keen to promote our social media channels and so are using 'Share This' to embed a number of social buttons in the footer.
We've added in a new scroll n the news stories, this replaces the tabbed layout and allows for additional news stories to be displayed.
New button banners
The four new buttons across the middle of the page are running from the DFP Ad Manager system from Google which allows us to keep track of the number of impressions and clicks the banners get. More exciting is that it allows us to run a number of visuals to test which one generates the most clicks with weighting options built in! It also allows us to run banners with scheduling and impression counts on them so no more calendar notes to take banners down!
The part we are most excited about is the geo-targeting options which allows us to localise aspects of the site for our international audience. EU and International banners are substituted in should the visitor be from outside the UK.... genius!
Alongside the course finder we now include links to the listings for FD, UG and PG courses.
So that's the initial refresh of the homepage done, next on the list is an improvement to the course finder and ideas around how to improve the homepage banner!