If, like us, you use Google Analytics for your website tracking you may also like the campaign tracking tools that are included with it... for free! If you have an advertising campaign across different media then you can look at using the campaign tracking tools to keep all of your data in one place. Once you login to your analytics account, click on Traffic Sources and then onto Campaigns. If you have an adwords account associated with your analytics account then all of your adwords campaigns will be listed in here.
So, to help with adding in a new campaign Google have supplied this handy URL builder. Simply enter an overall campaign name, such as 'Winter Recruitment', a campaign source and medium and click Generate URL. The resulting URL can be used for web banners or email newsletter links and if you are putting it in print, we usually generate a shortcut URL and point it to the campaign tracking address.
You can see the results (in the image above) from a small MSc Computer Animation mailing sent out via a 3rd party with a text link and banner button included, both pointing to the same landing page. Obviously the banner brings in some traffic than the text and wil be fed back into the decision making process for future use of that company's mailing list!
Useful functionality that helps to organise the masses of data we have to deal with!