Tuesday, 13 April 2010

Twitter advertising is here!

As mentioned back in July 2009 Twitter has finally conceded to having advertising on the Twitter platform. Now, this isn't a huge surprise, Twitter is still the buzz word of the moment and they will no doubt be able to pull in a vast amount f money through the sale of "Promoted Tweets".

But will they damage their model by allowing paid for tweets to appear within listings? Co-founder Biz Stone said they would not be traditional adverts but must be Tweets that "resonate with users" and be a part of the conversation. This sounds like a soft approach to rolling out some revenue generating idea but how long will it be before the idea of more traditional advertising kicks in?

Facebook managed to roll out PPC adverts with limited impact on the user experience so it's not out of the question for Twitter as well.

Read the full story on the BBC website.