Wednesday, 23 November 2011
It's time to target our content!
But, the option we didn't initially think about was far closer to home! We know from our analytics that the externally facing website receives traffic from our internal audience, current students, staff, etc. So why not target banners for them! AdManager allows us to target on IP address or domain name, so our first trial is to put up a banner, targeted at our internal domain, that points students to their Gmail account.
It's simple to put in place and will allow us to highlight events, services and information to our current students without it interfering with our marketing message to prospective students. A win win situation for all and incredibly easy to implement!