Tuesday, 12 February 2013

Concept Design Feedback, seems all good...

It's been a week and a half since I took delivery of the new concept designs for the website and there's been a flurry of activity around collecting feedback! Last week was a round of showcases for board members as well as a week of collecting comments from students at our De Havilland campus.

The good news is that we are running at 92% positive feedback on the new designs overall and when we filter out the staff feedback we are at 94% positive for our students. Not a bad number and we still have a week of feedback to collect as well...

Having a mixture of Yes/No questions with narrative follow ups has allowed us to pick up on recurrent themes within the comments and is highlighting what we should be addressing in order to get as close to 100% positive as possible. No shockers so far which is good and hopefully I can roll out a very small preview closer to us going live!

Interestingly, within the questions we started to tease out some feedback on mobile usage, currently we only have 49% of our students/staff accessing the University website on their mobile phone, mainly due to the awkwardness of navigation. However, when asked if they would use the site if it were responsive the number went up to 63%... highlights that mobile usage is more front of mind than some people may think!