Tuesday, 7 September 2010
Clearing, Spotify and sponsored tweets
Spotify was a last minute booking for the University and has performed extremely well. You can run a very targeted campaign with us focusing on Herts, Beds and Bucks listeners aged between 18 and 24. Due to the way Spotify works you can buy 'listens' on a CPM basis and at a very competitive rate as well, this can also include banner advertising to run alongside the advert. We recorded a 30 second advert in-house and booked in for a week. The response has been great, we had hundreds of click throughs on the banner advert and a handful of mentions on Twitter from people who had heard it. A success all round and we now have anither advert running for our Part Time campaign!
So, two new avenues for advertising campaigns in the future with both of them being very quick to turn around so ideal for late advertising!