Thursday, 12 November 2009

Google eyes up mobile marketing...

Google has just snapped up the mobile marketing firm Admob for £449m in stock. Google already offers limited mobile advertising with keyword and mini banners available on the Google search functionality on mobile phones. However, Admob offers 15,000 mobile Web sites and applications in their network, all running paid for advertising and potentially a great addition to Google's advertising network.

But will the acquisition prove to provide a good ROI for Google? Well, Admob's total global impressions served so far are 126,148,219,631, so a pretty good indicator that they're doing something right!