But will the acquisition prove to provide a good ROI for Google? Well, Admob's total global impressions served so far are 126,148,219,631, so a pretty good indicator that they're doing something right!
A blog written by Kris Collins, father of twins and general technology fan! This blog will cover all aspects of project management, digital marketing and current online developments that I find interesting...
Thursday 12 November 2009
Google eyes up mobile marketing...
Google has just snapped up the mobile marketing firm Admob for £449m in stock. Google already offers limited mobile advertising with keyword and mini banners available on the Google search functionality on mobile phones. However, Admob offers 15,000 mobile Web sites and applications in their network, all running paid for advertising and potentially a great addition to Google's advertising network.
But will the acquisition prove to provide a good ROI for Google? Well, Admob's total global impressions served so far are 126,148,219,631, so a pretty good indicator that they're doing something right!
But will the acquisition prove to provide a good ROI for Google? Well, Admob's total global impressions served so far are 126,148,219,631, so a pretty good indicator that they're doing something right!
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