Tuesday 16 February 2010

Meltwater Buzz Vs Alterian SM2

So, I had a call from Meltwater Buzz about some new Social Media monitoring software they're selling and how we can use it to fine tune our Social Media Strategy... I took the demo tour as we have been thinking about expanding on our monitoring from the normal Google Alerts we use to something a little more sophisticated. It all looked really good, the reporting was well done and offered some valuable insight into the demo site (Lego!) and how they were performing.

So, I asked for a costing and started my usual round of relentless research before purchasing anything new. The price from Meltwater Buzz landed in my inbox and it's not that bad but would still knock out a chunk of my budget... the research continues! Then I find myself looking at a demo video of Alterian SM2 with the option of a Freemium account, so I sign up for one and guess what I find! It's the exact same system as Meltwater Buzz... even down to the format of reports, colour scheme, layout, everything is the same apart from the logo at the top.

So, it seems that Meltwater Buzz is actually just Alterian SM2 with the Meltwater logo on and a mark up of 50% on the price!

So, if you're happy with trying out this functionality on a Freemium account (5 search terms but limited to 1,000 results) head over to Alterian SM2 for an account, if you like it you can always upgrade for a Premium account. If you would rather have a Meltwater Buzz account (5 search terms, unlimited results) head over to the Meltwater Buzz site.

I've included the slides for SM2 below to show some of the functionality and they have additional resources and a free account on their website.

Anyone else looking at Social Media monitoring software and is there anything available that might be of use to a marketing audience?

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