Friday, 5 February 2010

2.16 billion minutes spent updating statuses...

Crickey, that's a lot of time spent on your mobile phone... According to GSMA the UK mobile market ran up 6.7 billion page views on their mobile phone with 2.16 billion minutes spent updating statuses on Facebook! I'm not sure if I should be impressed or slightly concerned for the mobile browsing habits of the UK population!

It does however throw up some interesting questions in relation to users access our sites on a mobile device. We have certainly seen an increase in this trend in the last year or so and for January 2010 we had 1.33% of all of our site visits on a mobile device. So, do we need to rush out and create a new mobile version of our website... probably not just yet. Once we start looking into it we find that the majority of these visits are iphone/ipod users and luckily our site displays rather nicely already.

We all know that the web is heading towards mobile access at break neck speed but as a site manager it's good to know that the display of our current sites, with the application of good mobile browsers, don't display too poorly. The big step will be looking at the future of mobile browsing. Could augmented reality be the next big thing, with a link to an overlayed map of the campus from the website for mobile users? It's not too hard to imagine...

Finally, it only accessed our site twice in January but isn't 'Danger Hiptop' (aka the T-Mobile Sidekick) a brilliant name for a mobile device!