A blog written by Kris Collins, father of twins and general technology fan! This blog will cover all aspects of project management, digital marketing and current online developments that I find interesting...
Wednesday, 25 August 2010
UCAS Clearing 2010
Clearing 2010 is well underway at the University and we're seeing some great figures so far. I have put in place more tracking than ever before and the biggest issue we will have once Clearing shuts is how best to present it all! We have Clearing campaign tracking on all our online ads that filter into Google Analytics, including our trial run with Spotify advertising, telephone tracking, site tracking, unique phone numbers on print adverts and short URL tracking for radio. All in all it's going to be far easier for us to work out which mediums offer us the best ROI!
Hopefully everyone else is having as successful a time as we are and once Clearing has closed i'll look at publishing some of the reports on the blog, could make interesting reading!