Yourls, our in-house URL Shortener

So, we are already using Bitly.Pro for a custom domain name and to monitor the stats from our tweets and some radio adverting and it works fantastically well! But, we had a proposition from our ISD department about the use of an in-house solution as well.

Now, we always like to do things in-house if we can and this seemed like an ideal solution, the same functionality as Bitly.Pro with the added extras of being able to update the destination of the URL's, update the short link ending and far better filtering of results and lists.

So, we're going to use them for publication in printed materials, much friendlier than using the long URL and we can use a custom address to ensure that it stays looking corporate. The best part will be that we can get some feedback on how closely people using the printed prospectus interact with the website. Throw in a few trackable phone numbers and we'll be looking at pulling in the most stats we've ever had on a printed publication!