Wednesday, 3 November 2010

Click Heat is finally installed

Well, it's been a long time coming, months of negotiations with our IT department and we have finally had an instance of Click Heat installed to run on our external website. The idea of heat mapping came up in a post I made way back in January when we were originally looking at a paid for service to provide us with details. However, a very handy reply from Mike Nolan pointed us to the open source ClickHeat option instead and we now finally have it installed!

It's only a few weeks in but it's already highlighting some interesting trends on our page usage and has shown that we are still the first point of contact for our current students as well as prospective. The hottest spot on our homepage is to our VLE 'BREO'... This feedback will obviously help us when we look at re-shuffling the content on our pages and also highlights how we need to further promote our internal services to our current students.

I've dropped a screenshot of the Click Heat output below to show how visual the stats are, also a big bonus when trying to show why changes to page layouts are needed!

Click Heat output for the initial two weeks of running