Thursday, 23 August 2012

Microsoft have a new logo... budget approach taken

Microsoft have revealed their new logo today, the first change in 25 years. Unfortunately, that's about as exciting as the news gets and it's fair to say that the resulting logo is a little bit of a disappointment...

Given the increased pressure of Windows 8 not going down too well, IE losing it's hold on browser dominance and the fact that Apple have now been recognised as the most valuable company ever you'd think they would have put in a little more effort.

Jeff Hansen, Microsoft's general manager of brand strategy was quoted as saying "The majority of the items that people see from the company - websites, marketing, communications - people will be seeing the new logo pretty quickly."

Even though it does look like something you would see on a budget line of food in the local supermarket, at least they're still here to have a new logo after 25 years, which can't be said of some other tech companies. But, it'll be interesting to see if they're still around to reveal the next one in 25 years time!