I was lucky enough to visit the Olympic park on Saturday to have a wander around, sit in the sun and soak up the atmosphere. I can honestly say that it was fantastic, the volunteers were engaging and friendly, the train service was on-time and not over crowded and the park looks stunning.What did strike me though was the amount of branding scattered through out the park. I'm sure it wasn't only me that picked up on the fact that all drinks were supplied by Coca Cola, you could only pay with Visa and that their brand names, logos and colours were all over the place! I can appreciate that they have paid a lot of money to sponsor the event and this is their return but does that approach of blanket advertising really work?
Well, according to IAB, it appears that it does:
Report from@iabuk@iab@mojiva shows UK consumers more likely to respond to mobile ads from official Olympic sponsors bit.ly/QVSQFE
— IAB UK (@IABUK) August 1, 2012
A winning situation for the sponsors and a bonus for the visitors that the sponsorship money has delivered such an amazing Olympic Park. If you can get there then it's well worth a visit!
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