So, I finally found the time to follow up on the notes I took from the Precedent seminar a couple of weeks back... it' been a busy few weeks! Anyway, one of the links was to a company that provides heatmapping, essentially a cheaper way of eye tracking where users linger on your site by tracking their mouse movement.
This is potentially going to throw up some interesting discussions with out IT department about how useful the information would be. Admittedly it does appear that most people simply click on the links on the page however, the idea is that people track the areas on the page they are reading with their mouse. So, if the content is good and they have read it they should have also had their mouse hovering over that area... i'm still undecided on how accurate that assumption is though.
It will certainly throw up some heated discussion about the usefulness of the data but then with the cheapest package costing $9 a month for 10,000 tracked visits it's probably worth a trial for a couple of months to check out the results!