I have a Google Alert set up to scan for anything that references 'University of Bedfordshire' and it can sometimes flag up some interesting things we wouldn't normally know about. A Google Alert will scan the web, news, blogs listed in the search results of Google for your pre-defined keywords an then email you the links to anything that matches. The one that dropped into my mailbox this morning included a link to a Flickr account with an aerial photograph of our Bedford campus.
It's a free service, you can schedule in how often you are emailed and it can act as an early warning on any negative news. This gives you the perfect opportunity to reply quickly and ensure situations don't get out of control. If you don't already have one set up head to the Google Alerts page for more information and remember that you can set up alerts on competitor keywords as well!